The Parintins Festival is the largest folcloric party in the north of Brazil. The scenario is based on the tale of a fight between two bulls: Garantido (red) and Caprichoso (blue), which attracts thousands of people to a three-day celebration on an island in the Amazon River. Four years ago we created Coca-Cola’s communication for the festival.
The brand has been a sponsor for 18 years and is inserted among the main icons in the party. Created with particular attention to the color blue, which represents its biggest competitor, the graphic content is applied to merchandising materials at the point of sale, and allows its use in various other items offered to participants, providing a harmonious and natural interaction between the brand and the party.