L’Occitane presented us with three challenges: how to inform the attributes and benefits of its products in stores, in order to stimulate impulse buys? How to better work the traditional dates in commerce? How to deepen the relationship with registered clients? To solve all three, we created a series of posters that were placed next to the family of products for sale, with descriptions of their origins, how to use them, etc.
Dates such as Christmas, Mother’s Day, Father’s Day and others got special kits with an assortment of specially selected products. Regular clients were the target of our campaigns, with different points of contact and special advantages. The result was a more didactic product exposition, more activated and stimulating stores, and special clients more engaged.