Responsible consumption

We understand that the number one objective for brands is to sell. To sell with social and environmental responsibility, but to sell nonetheless.  A brand that does not sell and makes no profit does not sustain itself in the market. It’s that simple. For such, we study the Shopper Journey in each case, focusing on sell-out. For years our objective has been to create what we call Buyability — for our clients’ products and services.

Buyability is created when we work strategically the four steps of our offers.
Visibility: people buy what they see.
Desirability: we consider buying what delights us.
Rationality: we need reasons to buy.
Necessity: rationalized desire becomes necessity.
The purchase! We buy what stands out in relation to competitors, delighting us, fulfilling our needs, and giving us reasons to buy.

Branding

Diagnostic
Strategy
Naming
Visual identity
Sensory expressions
Creation of manuals
Implementation

Design

Design thinking
Packaging
Sinagne

Integrated Communication

Corporate communications
Endomarketing campaigns

Shopper Marketing

Shopper intelligence
Mapping of shopper journeys
Store projects
Store-in-store and kiosks
Merchandising materials
Incentive campaigns

Live marketing

Planning, creation and activations
Virtual reality
Augmented reality
Scenography and ambientation