We understand that the number one objective for brands is to sell. To sell with social and environmental responsibility, but to sell nonetheless. A brand that does not sell and makes no profit does not sustain itself in the market. It’s that simple. For such, we study the Shopper Journey in each case, focusing on sell-out. For years our objective has been to create what we call Buyability — for our clients’ products and services.
Buyability is created when we work strategically the four steps of our offers.
Visibility: people buy what they see.
Desirability: we consider buying what delights us.
Rationality: we need reasons to buy.
Necessity: rationalized desire becomes necessity.
The purchase! We buy what stands out in relation to competitors, delighting us, fulfilling our needs, and giving us reasons to buy.
Creation of manuals
Mapping of shopper journeys
Store-in-store and kiosks
Planning, creation and activations
Scenography and ambientation