Realigning, repositioning and rejuvenating the brand

Affero is a reference when it comes to corporate education in Brazil. However, it needed to reposition itself, from being a company that offered solutions and e-learning products to one that offered corporate education, with people as the main focus of the communication.

We revised Affero’s brand platform — purpose, mission, vision, values, positioning and tone of voice, creating an inspiring brand book uniting their entire strategy. We also defined a new slogan, a photographic language and a new typography to rejuvenate the entire communication.