Coca-Cola’s 50 years of Brasília packaging

Coca-Cola asked us to create a commemorative packaging for the 50 years of Brasília. We saw in this celebration an opportunity to potentialize this initiative and proposed the decoration of all the company’s truck delivery fleet, with photos of the most relevant facts from the city’s history.

This true “itinerant museum” was presented to the public at a big party, generating lots of spontaneous media for the brand.