It’s the largest distributor of electric energy in Brazil

Energy distributors Ampla (RJ), Coelce (CE), Celg (GO), and Eletropaulo (SP) were bought by ENEL, an Italian company that is today the largest private distributor of energy in Brazil.

ENEL challenged us to project the application of its visual identity for retail. We had to represent the brand in places where personal interactions happen between the brand and its clients.

We projected spaces that expressed concepts such as clean energy, innovation, and confidence, with an idea that could be applied to hundreds of the previous brands’ stores, with short deadlines and even shorter budgets.