This newspaper, which is the leader in circulation in Paraná, challenged us to increase visibility at the points of sale (newsstands, book stores, supermarkets, restaurants and pharmacies). We created a system of pieces that exposed the brand and the products in a differentiated manner, allowing for everything from the “donation” of a newsstand, to taking over a small space at a restaurant.

In comparison to the points of sale without this system, we achieved two to three times the sales results.